Friday, September 17, 2010
Yahoo: "The advertising platform for mobiles from Apple will collapse"
The chief executive of Yahoo is a strong woman who does not mince her words and appears often in public attitudes. The Carol Bartz granted these days interview with Reuters and spoke on various topics related to the purchase of high technology. Asked about Apple, the xespathose Bartz and other ills ... Nostradamus predicted the company of Steve Jobs.
The question was accepted by Bartz to do with iAd, advertising platform for Apple's portable devices (iPhone, iPod Touch, iPad). The iron lady of Yahoo appeared absolute "(the iAd) will collapse. The Apple wants complete control over these ads. No advertiser wants to control them so much," was the prophecy ... Bartz.
It is certainly the first time that Apple criticized for a strict control regime imposed on its products. Predictably, the process of creation and validation of applications are in the App Store, a process that gives little room for maneuver to developers.