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Saturday, September 18, 2010

Activision will sell cinematics of the games!

From what it seems, Activision Blizzard is committed to proceed with a controversial business initiative, which is already causing much debate. The company's strong man, Bobby Kotick, speaking this week at a conference and revealed that Activision-Blizzard is seriously considering to sell the cinematics for games as movies!

According to Kotick, games like StarCraft II have so beautiful cinematics, which with proper treatment can make up a full movie, ready for sale in commerce. The Kotick went a step further and said that the price of such a film could be from 20-30 dollars, which is much cheaper than the game, but more expensive than a typical movie on DVD or Blu-ray.

Although not given a clear schedule, Kotick said the company would release such a product over the next five years, or jointly with others or alone.

At a time when almost all call for companies to shed the cost of the games move to attract more consumers, the commercialization of the cutscenes does not sound very appealing. Of course, it is still early to judge the whole idea of Activision-Blizzard if implemented eventually.

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